There’s nothing wrong with wanting to make your website stand out, and in fact that’s something you need to strive for. But there are some rules that you must always follow to keep visitors happy.
Mobile and Browser Compatibility
People use different browsers, so test your website to ensure compatibility with all popular browsers, and in addition your website needs to be mobile friendly. It might help to use fonts that are easy to read on desktop as well as mobile devices. There was a time when people just accessed information on their desktop computers, but that’s no longer the case and you need to adapt.
Every Page Must be Easy to Navigate
Do not assume people will find your website by clicking on the homepage: on the contrary, most people do not land on the homepage but somewhere else on the site, and that’s why each page needs to be comprehensive and with links to the rest of your website.
Other Factors to Consider
Pay attention to the “fold”, which is the area on your website that can only be seen if the site visitor scrolls down. Put as much important information on the page above the fold (without cramming).
Speaking of essential information, don’t put unnecessary items on your website like Flash videos, animated GIFs etc. unless they are absolutely essential. At the same time, there’s no need for your site to look drab. For instance you can design the “submit” buttons so they change color when the user places the cursor over it.
Finally, always test your website and perform regular maintenance. Testing shouldn’t be limited to the times when you modify the CMS or the underlying structure as it should be done anytime you change the colors, themes etc. The slightest change could affect the way people perceive your website so you must pay attention to it and the feedback later on.